A storycentralLAB blends Game James and Hackathons into one experience, aligning it with an active commercialpropertywith tangible goals, an innovative brief and a ticking clock.

Participants form multi-disciplinary teams to prototype story extensions and digital experiences that integrate intuitive technology with a sustainable strategy - all around a series from a mainstream studio, network, brand or publisher.

Teams jointly develop cross-platform IP that is story-centric and experience-led with specific commercial deliverables that will embrace and explore virality and long-tail ramifications. 

storycentralLABS are collaborative and fun experiences.

Major TV networks and broadcasters such as CBS Interactive, AMC, SundanceTV, DR (Denmark) and CBC (Canada) continue to develop and prototype shows in a storycentralLAB.