WHEN IS IT?
Friday 25th September – 4pm
Saturday 26th September – 1pm
storycentralLABS and CBS Interactive invite ITVFest producers and storytellers with shows screening at ITVFest and with a desire to workshop their webseries/TV pilot to participate in this innovative & fun accelerator challenge as part of ITVFest. This is a fun session of brainstorming audience engagement strategies, thematic storytelling and crossmedia opportunities for 3 successfully pre-selected shows that are being screened at ITVFest, with a $2000 development prize from CBS Interactive and live on-stage showcase.
WHAT IS IT?
The storycentralLABS / CBS Interactive Accelerator puts everything you know and love about rapid prototyping into one experience as 3 successful creative teams are brought on stage to showcase their series and then respond to mentor guidance and industry insights around their show strategy.
With tangible goals and a ticking clock the 3 ITVFest TV/webseries creators will be led by network execs to brainstorm audience engagement strategies that integrate intuitive thematic story-led experience with consideration to audience behaviors, genre and pacing all guided by storycentralLABS and CBS Interactive execs.
The 3 successful show creators/teams will be invited to a private 2-hour highly interactive, dynamic and extremely fun workshop that will broadly cover storyworld, experience design, audience demographics, behaviors and rollout.
The 3 teams will return to the stage the following day, having spent a little time reconsidering a fresh visual pitch to present live, onstage. Taking guidance from the industry execs, applicants will be expected to communicate a strategy around show-specific cross-platform experiences with commercial deliverables that will embrace and explore virality and long-tail ramifications.
Most importantly, this is a collaborative and fun rapid-prototyping experience.
HOW DOES IT WORK?
storycentralLABS and CBS Interactive are looking for:
- Developed projects – webseries or TV pilots with a full season in the can screening at ITVFest with a very developed sense of series.
- Shows/Projects that are screening at ITV Fest.
- Show creators/writers who are willing to have fun in a mini-live prototyping session on-stage, to commit to a 2-hour private lab session with storycentralLABS and CBS Interactive, to spend a little time reworking their pitch to return on stage the following day with a refined pitch
- Teams/creators willing to be photographed, mentioned in PR material from CBS Interactive and storycentralLABS.
- Be eligible to win a CBS Accelerator prize – an ongoing mentorship and discussion with CBS Interactive and storycentralLABS with a no-guarantee option to develop more of your series plus $2K development prize
In a 3-hour fun session (1 hour on stage and 2 hours in a private development lab) the 3 successfully selected projects will be invited on stage and introduced with their sizzle reel/trailer. CBS Interactive and storycentralLABS will instigate discussion around development and audience engagement with the 3 teams, before the group retreat to a private 2-hour lab away from the stage to cover points such as ‘how to create additional content to move audiences’ and considerations around timing, pacing, genre, distribution. Using a highly successful industry modular format teams will be asked to consider specific components of their project.
At the end of the 2-hour private lab each of the 3 teams will be asked to spent a couple of hours on a fresh re-pitch of their show, live on stage the following day. Mentors will be available for informal and brief guidance following this session.
HOW TO APPLY
With a deadline of Sunday 13th September 2015 applicants are asked to submit a 3-4 page treatment including audience demographic information along with a 3-5 minute sizzle reel/trailer. storycentralLABS mentors and CBS Interactive will pre-select a final 3 for this live Accelerator. Successful applicants will be informed in advance and sent information to detail what is to be expected and how mentors will be available for informal guidance on the evening between the on-stage workshop and the re-pitch session.
Successful applicants will be informed by Friday 18th September 2015.
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