The Chatsfield experience sprung from a fictional storyworld born as an 8-book series published by Harlequin Mills & Boon UK.
At its’ core is an epic non-linear storyworld focusing on family, loyalty, love and revenge, with a core question,
“when power and money drive passions, can love conquer all?”
The Chatsfield Hotel has prided itself on style and spectacle, but the exploits of the Chatsfield family and staff bring scandal to the tagline too. The newest generation of Chatsfields have spiralled out of control; rumours of affairs, abandonment and avarice have put the Chatsfield brand at the fore once again – this time for all the wrong reasons, while Lucilla Chatsfield’s Exec Assistant Jessie Loe, a cheeky chambermaid Ally Gregory, the new master cocktail maker Daniel Northman, media mogul Adam Brightman, and a scurrilous Hotel Manager all have a host of secrets of their own…
THE CHATSFIELD EXPERIENCE is where you’ll check in – put your name on the guest list, leave your baggage with the concierge and trust your secrets to the gilded halls of the world’s most lavish and lascivious hotel.
At www.thechatsfield.com you step through the doors of the flagship London 5* hotel and have the option to CHECK IN.
Checking in means creating your personal profile with your email address
(and, if you want the full immersive experience) your telephone number.
Checking in immediately welcomes you as a Chatsfield C-list VIP and you’ll receive a welcome pack
in which there is a room key and a series of partner offers.
Checking in also brings a more layered experience, but we’ll come back to that later.
Scrolling vertically through The Chatsfield website you will come across 4 key characters:
- JESSIE LOE, Exec Assistant to Lucilla Chatsfield
Enter her office and choose to click on her phone to dial her directly, her TV – which launches her mini blog web series The Loedown (in response to a challenge set by her best friend Katie Jones)
Jessie’s Inbox is what’s known as a ‘rabbit hole’ (think Alice In Wonderland) where you can access daily updates of emails from people close to Jessie – her Mum (June) as she joins Facebook and proceeds to question Jessie’s every status update, her best friend (New Yorker Katie Jones, who has set her this challenge to stay single for 3 months – which means closing her 7 dating site accounts and send a video diary 3 times a week).
Jessie’s inbox also opens new stories about her fitful relationship with her ex, Jason, and her struggles as she tries to encourage him to do what she does so well – online dating,
confusingly flirtatious and then serious emails from our resident media mogul ADAM BRIGHTMAN (currently living in the Presidential Suite), as Jessie can’t figure out why he always wants to talk and whether he’s flirting with her, or just being nice…
… and frustratingly observant emails from hunky new mixologist and bar manager DANIEL NORTHMAN, who plays cat-and-mouse with Jessie until the power shifts a few weeks into their relationship as she finds out his own personal quest and his dark secrets…
…but not before he’s put Jessie through her paces and a series of highs and lows. (In an exciting twist, Jessie & Dan ‘save’ each other… but no spoilers here!)
Jessie’s inbox also open the doors to another quandary – her sudden and mysterious ‘sekritadmirer’, who sends a courier with gifts to her office regularly, emails her and also sends her a mobile phone loaded with riddles and obscure clues as to who he might be
Her inbox is also full of tormenting messages from her closed dating site accounts as they try to lure her back, her boss (Lucilla), her work friend (Sophie) and other Chatsfield characters.
Jessie’s inbox will also introduce you to a new friendship a 4th key character:
- ALLY GREGORY is a Chatsfield chambermaid with an exciting and illicit secret that’s just crying to be found out and you can dive in for more at www.blissundone.com or www.twitter.com/blissundone
You too can email characters for further information, personal questions, in-story puzzles and dilemmas and you will receive personal and direct replies in real time – click the links in the website to see where emails pop up for you to send and await personal responses from.
For more insight into Jessie’s staying single challenge, check out The Loedown (accessed through Jessie’s wall-mounted TV in her office or at www.loe-down.com). This is Jessie’s video diary as she documents her quest and struggle to remain single – a challenge that she initially thinks is ludicrous, but slowly realises is a well-timed rescue mission from her best friend Katie.
Within The Loedown you will find a series of short episodes (1.5 to 2 minutes) that will give further bite-sized insights into Jessie’s life, her mood, her dilemmas and a host of emails that she receives from the ‘Bond-like’ Daniel Northman. Jessie is juggling a lot! A sudden influx of men who, collectively tick her boxes, a friend on her back who has set this challenge along with an additional demand that she watch 24 Romantic Movies over the course of the 13 weeks, an overpowering and yet frustrating attraction to Daniel Northman, a new chambermaid friend with a big secret, a secret admirer and some dark ghosts from her past that she’s struggling to come to terms with
Back to the website www.thechatsfield.com
Returning to The Chatsfield lobby at www.thechatsfield.com will allow you to scroll vertically again to find
ALLY GREGORY (our Chatsfield chambermaid with a family problem, a big secret and an acute eye for business),
DANIEL NORTHMAN (Bar Manager and mixologist – new recruit at The Chatsfield) who, as you follow emails in Jessie’s inbox and interact with characters you will find yourself at the heart of an exciting murder mystery story and Jessie’s additional quest to find out who Daniel Northman really is.
ADAM BRIGHTMAN, media mogul and resident in the Presidential Suite is another confusing liaison for Jessie as he continues to buy her ‘Monday flowers’, always wants to ‘talk’, but constantly changes the plans at the last minute.
There are many choices for how YOU want to experience The Chatsfield, through the 8-book series, bite-sized chunks of video in The Loedown, immersive storytelling by character in Jessie’s Inbox, through social media at www.facebook.com/jessieloe29, www.facebook.com/thechatsfield, on Twitter through @jessieloedown, @blissundone, @brightman_adam or @TheChatsfield.
So now, let’s get back to Checking In.
Checking in kickstarts an interactive mystery game involving DANIEL NORTHMAN, for which you will gain access to a personalised BOND folder (yes, Jessie thinks he’s rather like 007) where you’ll find clues, receive badges and rewards for communicating with characters, helping some of them on their individual missions and quests and the further along you get, the more information you have with inside information.
There are 30 badges and amongst the ones you’ll be hoping to win are:
- Guest in Residence
- Frequent Flyer
- XOXO Gossip Girl
- Lounge Lizard
- Early Riser
- Late Night Cruiser
- Jessie’s Buddy
- Detective on the Go
- Sherlock … and there are real rewards too…
And then you can share your thoughts, experiences, personal stories and conversation topics that have interested or excited you in the Chatsfield Lounge - http://www.thechatsfield.com/lounge. The Lounge is your space to get to know each other, discuss story lines and even collaborate on ideas as to who Jessies’ secret admirer is, romantic movies, helping Jessie with her quest and finding out the secret storyline behind Daniel Northman.
The Chatsfield has been crafted so that you choose your own experience – short-form video, conversations on social media, immersive storytelling with easter eggs and clues through Jessie’s daily emails, a deeper murder mystery that is delivered direct to your devices, group chats, or create your own stories.
You choose how you enjoy the sprawling, exciting stories to be found at The Chatsfield.
Share which room you’ve been assigned to at www.facebook.com/thechatsfield - you never know what might be coming next……