The world of storytelling and entertainment continues to evolve as audiences choose how, where and when they connect with story, disrupting old modes of interaction, distribution and formats.  

If you are looking for a creative approach to your storytelling process, we have the solution. You can find great information on our event dates, labs and videos throughout our website. Push yourself and your story to the next level by contacting us today.

It's exciting times  
for storytellers. 


The world of storytelling and entertainment continues to evolve as audiences choose how, where and when they connect with story, disrupting old modes of interaction, distribution and formats.  

Kevin Spacey warned TV Execs at the 2013 Edinburgh International Television Festival, urging them to embrace new modes of storytelling, discoverability and accessibility by looking at new models from Netflix and YouTube in order to reach the new generation of viewers and ensure its survival, 

“You have this incredible confluence of a medium coming into its own just as the technology for that medium is drastically shifting.

Studios and networks who ignore either shift - whether the increasing sophistication of storytelling, or the constantly shifting sands of technological advancement - will be left behind.”

             - Kevin Spacey, Edinburgh International Festival, 2013

storycentral positions this 'increasing sophistication of storytelling' as a baseline, a foundation that weaves in consideration of audience and levels of immersion, along with measurements of 'success'.  storycentral it works with studios, TV networks, theme parks, agencies, publishers, brands and writers to develop and prototype innovative Intellectual Property, encouraging new methods for connecting with audiences, immersive interactive storytelling across theseexciting new distribution channels.


Our mantra?

Be genuine, relevant & credible

Client work and case studies


A storycentralLAB blends Game James and Hackathons into one experience, aligning it with an active commercialpropertywith tangible goals, an innovative brief and a ticking clock.

Participants form multi-disciplinary teams to prototype story extensions and digital experiences that integrate intuitive technology with a sustainable strategy - all around a series from a mainstream studio, network, brand or publisher.

Teams jointly develop cross-platform IP that is story-centric and experience-led with specific commercial deliverables that will embrace and explore virality and long-tail ramifications. 

storycentralLABS are collaborative and fun experiences.

Major TV networks and broadcasters such as CBS Interactive, AMC, SundanceTV, DR (Denmark) and CBC (Canada) continue to develop and prototype shows in a storycentralLAB.


storycentralLABS at the Festival de Television, Monte Carlo in June 2016.  See our friend Annika Gustafson at 1:37, our VR panel and storycentralLABS winners at 1:41, storycentralLABS judge Antoine Caryol winning the ConTech Academy Innovation Award at 1:46. 


I am still buzzing with all the information and examples you provided in your workshop. I have been researching cross platform story telling for over a year but did not come close to your presentation. You really brought it all home for me.
— Therese Andre, participant London Film School
“The CBS Interactive storycentralLABS!
One of the best panels of the festival.”
— Philip Gilpin. Jr, Executive Director, ITVFestival
“One of the best experiences I have had in the business!”
— Brian Seth Hurst, Managing Partner, StoryTech – storycentralLABS mentor
Thank you for your time and most excellent content, Alison. What is too often missing from training is the front line practicalities from practitioners. You had that in spades. It was a real pleasure!
— - Mary Lynn Lalonde, UNICEF
I just wanted to say thank you again for such a wonderful time in Monte Carlo (Festival de Television, storycentralLABS with DR). It was super fun to get to take part in the lab and of course very exciting to win the pitch!
— Hillevi Gustafson (winning team Rides Upon The Storm)
This lab was a multi-platform producer’s dream; the opportunity to solve real world challenges with a brand new creative team for a seriously meaty Sundance TV series in ...oh yeah... less than 48 hours!
— Angela Antle, CBC (winning team with ‘Hitchhike The Red Road’)