LONDON FILM SCHOOL : 5-DAY crossplatform development lab

The London Film School has teamed up with storycentral to bring you our first ever Crossplatform Development Lab.

This 5-day programme is open to writers, producers and directors working in television, film, advertising, branding, web series, games or any other creative visual medium. It’s your opportunity to experience, brainstorm and have fun with digital ideas around a current project. Gather your creative team, submit your project to us and you could spend five days developing your concept in an intensive bootcamp at LFS.

Created, designed and led by storycentralLABS Creative Director Alison Norrington, the Lab combines extensive masterclasses with expert innovators with a ‘games jam’ development approach. With the support and mentorship of high-level industry professionals, you'll learn how to define your target audience, identify fresh approaches to distribution and rollout, and integrate sustainable monetization strategies. This Lab follows similar succesful storycentral partnerships with CBS Interactive, SundanceTV, AMC and Singapore Media Academy.

We’ll introduce you to development executives who can help guide your strategy, audience engagement and digital extension ideas. You’ll get to collaborate with digital, storytelling and industry experts to develop your story, all while fine-tuning your market strategy for the digital age. The Lab will culminate in a pitch to broadcast and agency executives from mainstream commercial networks.

LFS Lab promo.jpeg


Building on the concepts introduced in Alison’s 2-day Crossplatform Storytelling, Development & Production workshop, the Lab will begin with a core understanding of story, character, genre and audience. The six teams will then explore the intersections of storytelling and technology and how to expand them over timelines, territories and audiences. 

Industry experts will visit the Lab to offer a series of hotspot presentations, while hands-on exercises will provide the highly practical element needed to get your creative juices flowing. Real case studies from film and TV will include The Dark Knight, House of Cards, Breaking Bad, A.I., Hunger Games, Harry Potter and many more. 

Themes explored over the five days will include:

  • The fundamentals of story and why they’re more important now in the ‘Golden Age of Television’ and increasing sophistication of storytelling.
  • Expanding your storyline over timelines, territories and audiences.
  • Engaging audiences by elegantly combining story with experience design.
  • Optimizing evolving and emerging opportunities with Netflix, Amazon Prime, Hulu and a host of upcoming Multi Channel Networks and digital extensions.
  • Proving your concept, creating pre-awareness runways and converting your audience into loyal collaborators.
  • User-generated content, the voices of many, participation and interaction.

Participants can apply as individuals, or as teams of up to four people. One project per team will be taken through to be developed in the Lab. Ideally each team will bring their writer and/or director.

International applications are welcome!

Our aim is to provide an incredible networking opportunity, one where you can meet potential collaborators and learn from your peers.

See more at:

virtual reality show, london : THE REALITY OF STORYTELLING IN VR

This 60 minute roundtable & micro workshop welcomes participants to a fun, interactive session for an essential overview on the fundamentals of immersive storytelling, coupled with best (and potentially worst!) practices for experiential storytelling in a 360/VR environment.

Short case-studies of existing VR stories and experiences will be discussed and analysed from the perspective of experience design and story, and we will take a well known children’s fairytale to workshop as adaptation, remix or even a single scene, specifically and solely as a 360/VR story.

This fun session will go beyond, and even dare we say bypass, the claims of VR as an ‘empathy machine’, and we’ll take a look at how story is now more important than ever before, how to use the medium of VR to it’s optimum (isolation, immersion, forced perspective, sound triggers and more), and which kinds of stories might just be perfect for an enhanced experience within a VR headset.

We’ll forget the technology – that will catch up and is moving at an impressive rate – and we’ll forget the bells and whistles of VR as we take a look at the fundamentals of story to amplify and enhance experience design, the use of genre and pacing to immerse an audience, and the pillars of what makes storytelling in VR a reality.

Request your place - seats limited!


In preparation for global brand extension of this long-standing toy company, we worked with extensive market research material provided by Schleich to create storyworld, mythology, character profiles and story arcs that will extend across publishing and TV animation series.


FOREVERMARK - Brand story / brand book

Brand Story

  • Brand expression
  • Internal communications

As part of a global brand alignment project, storycentral was commissioned to help reintroduce the Forevermark brand to its employees through story, rather than simple Brand Book..

We worked collaboratively with Forevermark to interview key figures that were pivotal and insightful to the birth of Forevermark in 2008 and went on to author and produce a hardback brand story – expressing the spirit, tone of voice and history of Forevermark. The book has been distributed globally to Forevermark employees.








storycentralLABS have partnered with Danish broadcaster, DR

for it’s 4th Global Rapid Prototyping/Digital Story Challenge,

with its 1st European broadcast partner, DR.


Rides Upon The Storm / Herrens Veje is DR’s major new drama series

to be shot in Denmark and Spain and is a co-production with French-German television station ARTE and SAM le Français, in association with STUDIOCANAL.


Rides Upon The Storm will begin broadcasting its first 10 episodes on DR1

in the Fall of 2017 with a second season scheduled for Fall 2018.


LONDON, UK 7th June 2016

storycentralLABS have partnered with Danish broadcaster DR for a 1-day rapid prototyping/Digital Story Challenge at ConTech Academy, as part of the Festival de Television in Monte Carlo on 14th June 2016.

12 successful participants were selected from a short-list of applications and will be forming 3 high-impact teams that represent a diverse skillset that crosses digital media, storytelling, experience design and community building.

Rides Upon The Storm centres on a family of priests in the Church of Denmark.  The story is inspired by the myth of Cain and Abel and leads will be played by Lars Mikkelsen (House of Cards) and Ann Eleonora Jørgensen (The Kiling) in the roles of the parents while Simon Sears (Follow the Money) and Morten Hee Andersen will play their two adult sons. 

Head Writer Adam Price has worked with the subject over the course of several years, stating:

“Despite the fact that the Danes may not consider themselves a particularly religious nation, we are surrounded by faith throughout our everyday lives.  And faith plays an enormous role in the public debate; both when atheists encourage people to leave the church and as part of our discussions on integration, the refugee crises, terror or the US Presidential election.  But faith also comes into play when we turn inwards – to things like mindfulness, hipster-Buddhism or the familiar blend of superstition and spirituality – and agree that ‘there is more between heaven and earth…’.”

Says producer Camilla Hammerich about Rides Upon The Storm:

“The series deals with the concept of faith in a broader context, namely as that which leads us through life.  The awakening – when faith seizes us – and perdition – when faith abandons us – are the dramatic counterpoints of the series, and the extremes between which our protagonists must navigate on their journeys throughout Rides Upon The Storm.

The 12 successful participants, carefully selected by storycentralLABS CCO & Founder, Alison Norrington, will come to Monte Carlo from around Europe – Italy, Norway, Denmark, Sweden and France to work to a very clear brief set by storycentralLABS and the Cross Media Manager of Culture at DR, Kåre Poulsen

Following the format of previous storycentralLABS with US partners Sundance TV, CBS Interactive and London Film School, the brief will remain a tight secret until the lab doors are closed at 9:30am on Tuesday 14th June but the 12 participants will be receiving show assets prior to their arrival in order to familiarize themselves with the story and characters.

Piv Bernth, DR’s Head of Drama says of Rides Upon The Storm;

“At DR Fiction, we want to create TV dramas that are entertaining and thought provoking while astonishing the audience.  We wish to ask audiences both the big and small questions, without giving away all the answers”.

Both Variety magazine and The Hollywood Reporter have written about Adam Price and Rides Upon The Storm at

Following the model for Norrington’s previous and hugely successful storycentralLABS, two finalist teams will be invited to pitch on the stage at the Pitch Session & Prize Ceremony on Wednesday 15th June where a final winning team will be awarded a cash prize, but also the opportunity for ongoing discussions with the DR Fiction team about developing their idea further as a collaboration.

storycentralLABS are welcoming back long-term friend and mentor Brian Seth Hurst who has been a key mentor in every storycentralLAB to date, along with new mentors John Heinsen, Annika Gustafson and Lorenzo Benedetti along with key members of the DR Fiction team who will make sure that teams creative strategies don’t compromise the integrity of the shows storyline and are feasible within the confines of a DR vision and strategy.  Alison Norrington’s storycentralLABS is built on a long-standing modular framework that has been successful worldwide and begins with story at the centre and spirals out to consider factors such as how genre affects behaviour, experiential components, a balance between digital and analogue, levels of immersion, barriers to entry, interaction and participation right through to platforms, formats and community building.

Successful participants are: