storycentralLABS have partnered with Danish broadcaster, DR

for it’s 4th Global Rapid Prototyping/Digital Story Challenge,

with its 1st European broadcast partner, DR.


Rides Upon The Storm / Herrens Veje is DR’s major new drama series

to be shot in Denmark and Spain and is a co-production with French-German television station ARTE and SAM le Français, in association with STUDIOCANAL.


Rides Upon The Storm will begin broadcasting its first 10 episodes on DR1

in the Fall of 2017 with a second season scheduled for Fall 2018.


LONDON, UK 7th June 2016

storycentralLABS have partnered with Danish broadcaster DR for a 1-day rapid prototyping/Digital Story Challenge at ConTech Academy, as part of the Festival de Television in Monte Carlo on 14th June 2016.

12 successful participants were selected from a short-list of applications and will be forming 3 high-impact teams that represent a diverse skillset that crosses digital media, storytelling, experience design and community building.

Rides Upon The Storm centres on a family of priests in the Church of Denmark.  The story is inspired by the myth of Cain and Abel and leads will be played by Lars Mikkelsen (House of Cards) and Ann Eleonora Jørgensen (The Kiling) in the roles of the parents while Simon Sears (Follow the Money) and Morten Hee Andersen will play their two adult sons. 

Head Writer Adam Price has worked with the subject over the course of several years, stating:

“Despite the fact that the Danes may not consider themselves a particularly religious nation, we are surrounded by faith throughout our everyday lives.  And faith plays an enormous role in the public debate; both when atheists encourage people to leave the church and as part of our discussions on integration, the refugee crises, terror or the US Presidential election.  But faith also comes into play when we turn inwards – to things like mindfulness, hipster-Buddhism or the familiar blend of superstition and spirituality – and agree that ‘there is more between heaven and earth…’.”

Says producer Camilla Hammerich about Rides Upon The Storm:

“The series deals with the concept of faith in a broader context, namely as that which leads us through life.  The awakening – when faith seizes us – and perdition – when faith abandons us – are the dramatic counterpoints of the series, and the extremes between which our protagonists must navigate on their journeys throughout Rides Upon The Storm.

The 12 successful participants, carefully selected by storycentralLABS CCO & Founder, Alison Norrington, will come to Monte Carlo from around Europe – Italy, Norway, Denmark, Sweden and France to work to a very clear brief set by storycentralLABS and the Cross Media Manager of Culture at DR, Kåre Poulsen

Following the format of previous storycentralLABS with US partners Sundance TV, CBS Interactive and London Film School, the brief will remain a tight secret until the lab doors are closed at 9:30am on Tuesday 14th June but the 12 participants will be receiving show assets prior to their arrival in order to familiarize themselves with the story and characters.

Piv Bernth, DR’s Head of Drama says of Rides Upon The Storm;

“At DR Fiction, we want to create TV dramas that are entertaining and thought provoking while astonishing the audience.  We wish to ask audiences both the big and small questions, without giving away all the answers”.

Both Variety magazine and The Hollywood Reporter have written about Adam Price and Rides Upon The Storm at

Following the model for Norrington’s previous and hugely successful storycentralLABS, two finalist teams will be invited to pitch on the stage at the Pitch Session & Prize Ceremony on Wednesday 15th June where a final winning team will be awarded a cash prize, but also the opportunity for ongoing discussions with the DR Fiction team about developing their idea further as a collaboration.

storycentralLABS are welcoming back long-term friend and mentor Brian Seth Hurst who has been a key mentor in every storycentralLAB to date, along with new mentors John Heinsen, Annika Gustafson and Lorenzo Benedetti along with key members of the DR Fiction team who will make sure that teams creative strategies don’t compromise the integrity of the shows storyline and are feasible within the confines of a DR vision and strategy.  Alison Norrington’s storycentralLABS is built on a long-standing modular framework that has been successful worldwide and begins with story at the centre and spirals out to consider factors such as how genre affects behaviour, experiential components, a balance between digital and analogue, levels of immersion, barriers to entry, interaction and participation right through to platforms, formats and community building.

Successful participants are: