It's AN exciting time for storytellers

The world of storytelling and entertainment continues to evolve as audiences choose how, where and when they connect with story, disrupting old modes of interaction, distribution and formats.  

So what do we do?

It's a question we are frequently asked, and you may not be surprised to find that it's NOT JUST ONE THING.

We're sometimes bought on at a concept phase - to deep dive into story with a focus on structure, genre, pacing and legitimacy.

Other times we're engaged at a developmental stage - which means we go through the story and strategy with a fine-toothed comb to make sure that relevant opportunities are being exploited - yes, we hate that word too - that audience engagement triggers are baked into the story and that measurements of success are defined.

Then we're often appointed on writing teams, storyworld builders, storybible creators, experience designers, audience engagers and a host of other things that often arise as we work through this process.

So, you see - not just one thing, but all with theme as the DNA and story at the heart, at the centre.


The world of storytelling and entertainment continues to evolve as audiences choose how, where and when they connect with story, disrupting old modes of interaction, distribution and formats.  

storycentral positions this 'increasing sophistication of storytelling' as a baseline, a foundation that weaves in consideration of audience and levels of immersion, along with measurements of 'success'.  storycentral it works with studios, TV networks, theme parks, agencies, publishers, brands and writers to develop and prototype innovative Intellectual Property, encouraging new methods for connecting with audiences, immersive interactive storytelling across these exciting new distribution channels.


Our mantra?

Be genuine, BE relevanT, BE credible

Member &/or exec advisory board to

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Sea of Thieves: The Quest for the Golden Bananas

Global Treasure Hunt : London & Berlin production

To launch the new multiplayer game "Sea Of Thieves," we worked with No Mimes Media and their client Microsoft, XBox, Rare Studios and Edelman UK to create "The Quest For The Golden Bananas."
A globe-spanning treasure hunt, "The Quest" challenged pirate crews to solve a series of fiendish riddles and uncover the hidden location of a valuable treasure. To do so, players were sent to hidden sites online and real-world locations to dig up the answers. In the end, one victorious crew snared the ultimate prize — $100,000 in real, gold-plated bananas. We produced the London and Berlin elements which placed clues at Piccadilly Circus and on the Oberbaum Bridge in Berlin. We also produced and directed the ‘making of the golden bananas’ films at Hatton Garden goldsmiths, Smith & Harris.

Dark Detour

Multi-platform Horror Anthology

Dark Detour is a storycentral (Alison Norrington) and NoMimes Media (Steve Peters) Halloween horror anthology series told in real-time through social media and more. Happening every year in the days leading up to Halloween night, you’ll virtually travel in real-time with our hapless victims as they descend deeper and deeper into a place from which there seems no escape.

  • For more info on the experience, check out the site.

FINDHER : Swipe left to find the right match

Web Series in partnership with BigChild, Traumhaus Studios and MDR Sputnik

On his 29th birthday, TIM (François Goeske) is left by his long-time girlfriend ANNA (Lucie Hollmann) and, prompted by his brother, BEN joins an online dating site to try and find the love of his life.

But will he find her? Will Tim find the love of his life?

A 26 episode YouTube series, with ancillary stories on Instagram (@findherdiewebserie), storycentral wrote the 'stories behind the stories' and the entire social media strategy and narrative..

A co-production of bigchild and Traumhaus Studios GmbH together with MDR Sputnik

The project was developed with the support of Fernsehen aus Thüringen 2016, a production initiative of the Thüringer Staatskanzlei and the Stiftung für Technologie, Innovation und Forschung Thüringen, carried out by the Förderverein Deutscher Kinderfilm e.V. (Association for the Promotion of German Children's Film).

The Launch : Finding Your Voice

Communications & Oracy Educational Experience

Like us, do you believe it’s time to rethink the way students learn in our out-of-date education system? Are you frustrated by the lack of soft skills focus in our national curriculum? Is oracy a priority in your school development plan? At Finding your Voice, we are very excited to be introducing our state-of-the-art, cutting-edge verbal communications programme - one which seeks to revolutionise the way schools think about how their students learn best.

Our school package gives schools and colleges a low-cost, high-quality way of bringing oracy teaching and learning back to the forefront of their English or PSHE curriculum. Delivered over twelve chapters, students are taught everything from the art of a handshake to how to deliver presentations to large audiences under pressure. Finding your Voice is non-selective and ensures that every young person who journeys through the programme will become more confident, articulate and ultimately, employable. This is about giving every young person in the country the very best chances of success for the future, and when it matters most. Coming across well in the most pressurised of situations can be the difference between success and not, in some cases drastically shifting the trajectory of their career path.

Learn more at

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A storycentralLAB blends Game James and Hackathons into one experience, aligning it with an active commercialpropertywith tangible goals, an innovative brief and a ticking clock.

Participants form multi-disciplinary teams to prototype story extensions and digital experiences that integrate intuitive technology with a sustainable strategy - all around a series from a mainstream studio, network, brand or publisher.

Teams jointly develop cross-platform IP that is story-centric and experience-led with specific commercial deliverables that will embrace and explore virality and long-tail ramifications. 

storycentralLABS are collaborative and fun experiences.

Major TV networks and broadcasters such as CBS Interactive, AMC, SundanceTV, DR (Denmark) and CBC (Canada) continue to develop and prototype shows in a storycentralLAB.

For more info on upcoming storycentralLABS please click the 'EVENTS' tab at the top right.  

We're currently developing labs with Singapore Media Academy, with Bravo (NBC Universal) and with London Film School.

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I am still buzzing with all the information and examples you provided in your workshop. I have been researching cross platform story telling for over a year but did not come close to your presentation. You really brought it all home for me.
— Therese Andre, participant London Film School
“The CBS Interactive storycentralLABS!
One of the best panels of the festival.”
— Philip Gilpin. Jr, Executive Director, ITVFestival
“One of the best experiences I have had in the business!”
— Brian Seth Hurst, Managing Partner, StoryTech – storycentralLABS mentor
Thank you for your time and most excellent content, Alison. What is too often missing from training is the front line practicalities from practitioners. You had that in spades. It was a real pleasure!
— - Mary Lynn Lalonde, UNICEF
I just wanted to say thank you again for such a wonderful time in Monte Carlo (Festival de Television, storycentralLABS with DR). It was super fun to get to take part in the lab and of course very exciting to win the pitch!
— Hillevi Gustafson (winning team Rides Upon The Storm)
This lab was a multi-platform producer’s dream; the opportunity to solve real world challenges with a brand new creative team for a seriously meaty Sundance TV series in ...oh yeah... less than 48 hours!
— Angela Antle, CBC (winning team with ‘Hitchhike The Red Road’)